Friends of the VPL, an organization connecting library and book lovers with initiatives that support the Vancouver Public Library, reached out in need of assistance with improving Google search rankings and online presence. The client wanted to better promote their fundraising events and the book'mark library store in tandem with their involvement with the Vancouver Public Library. We design a fully-responsive, brand-adherent website that refreshed their existing identity and provided a better access point for information related to events/fundraising, in addition to promotional posters to be placed within the library and book'mark.
friends of the vpl
+ web dev ; graphic design
+ VISUAL INTERFACE
The styling of the Friends of the VPL website blends branding elements from the previous edition of the site with the Vancouver Public Library's branding. The trio of squares featuring the primary brand colours is utilized as a header accent on all pages, inspired by physical signage present at the Central Branch of the library. Featuring Be Vietnam Pro as the selected typeface for the website, the structure relies on simple layouts for text and images with the intention of keeping the visual load light for users. Raleway is used on the promotional posters, exploring designs that combine library-related imagery with the Friends of the VPL brand colours.
Visit the friends of the vpl website for more.