Friends of the VPL

friends of the vpl

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web dev ; graphic design

[ the challenge ]

Develop a new website for Friends of the VPL to upload resources on fundraisers and volunteering, in addition to promoting services related to book'mark, the Library Store and the Vancouver Public Library.

[ solution ]

We designed a fully-responsive, brand-adherent website and design system that refreshed their existing identity and provided a better access point for information related to events/fundraising, in addition to promotional posters to be placed within the library and book'mark. Additionally, the agency provided SEO and Google Search ranking services. Friends of the VPL now ranks #1 on Google Search for the query "donate books Vancouver".

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Client: Friends of the Vancouver Public Library (VPL)
Roles: Visual designer, web developer
Year: 2025

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[ VISUAL INTERFACE ]

The styling of the Friends of the VPL website blends branding elements from the previous edition of the site with the Vancouver Public Library's branding. The trio of squares featuring the primary brand colours is utilized as a header accent on all pages, inspired by physical signage present at the Central Branch of the library. Featuring Be Vietnam Pro as the selected typeface for the website, the structure relies on simple layouts for text and images with the intention of keeping the visual load light for users. Raleway is used on the promotional posters, exploring designs that combine library-related imagery with the Friends of the VPL brand colours.