>U-LOCK MINI STORAGE


Developing new branding guidelines and synthesizing brand identities across platforms for legacy Canadian companies

tags: branding, graphic design
roles: lead designer
year: 2024

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[ overview ]
U-Lock Mini Storage, a pioneer in the Canadian self-storage indsutry, reached out in need of assistance with re-defining branding guidelines and marketing strategies. The client wanted to synthesize their existing brand identity with a streamlined version that would be cohesive across all platforms and channels related to the U-Lock brand. We created a new set of branding guidelines, as well as social media templates for digital content that could be utilized by members of their marketing team.
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