wuhu greens

+ branding ; graphic design

Wuhu Greens Fairways & Golf Resort was born from an interest in crafting a brand identity for golfing on Wuhu Island, a fictional location featured in one of Nintendo's best-selling titles, Wii Sports Resort. Golf, which was originally introduced in Wii Sports, is expanded to an 18-hole game in Resort, taking you on a tour of the island from its highest point at Maka Wuhu to the furthermost point by Candle Lighthouse.

Paying homage to the legacy and sophistication of golf, Wuhu Greens takes a different approach with its branding by exploring a combination of timelessness and modernity. While traditional branding often paints it as a sport for the elite and aristocratic, the goal was to bring Wuhu Island to life through a concept that reflects the ever-changing nature of the sport in modern times. Here, golfing isn't about the status — it's about fulfillment and authentic moments, bringing together players of all skill levels to enjoy golfing on the Archipelago.