As part of my work with RW Digital, I worked alongside the agency Principal to re-design the agency's website. We expanded the website to include service pages for the regions the agency serviced, simplified content to make it easier to understand for viewers, and performed usability checks for responsiveness and accessibility adherence. Additionally, we used language and copy that is easy to understand, encouraging and simplified — all while maintaining a level of professionalism and expertise that marks RW Digital as a leader in the Canadian digital marketing industry.
rw digital.ca
+ web dev ; branding
+ the challenge
as a young marketing agency, rw digital wanted to visually and structurally enhance its website in order to grow its clientele and expand services into other parts of the country.
+ GOALS
Alongside the agency Principal, an action plan was developed to increase online engagement and attract clientele by refreshing the website's design. The core goals outlined in the plan are:
🥇 be an industry leader
Establish RW Digital as a leader in the digital marketing industry through positive brand reputation.
✨ updated styling
Update and refresh the agency's website according to the new branding guidelines, ensuring content is updated and accessible.
📍 expand services
Promote the agency's services to other parts of the country, attracting clients from high-volume cities such as Toronto, Calgary and Vancouver.
+ BY THE NUMBERS
Using Google Analytics 4 to track engagement, the following metrics were determined as a result of the re-design:
+75%
Increase for scroll depth to 75% of pages on the website.
+55%
Increase for scroll depth to 100% of pages on the website.
↑↑
Increased visits to all website pages by prospective clients.
visual interface ↓
The styling of the agency website reflects the new branding guidelines, making use of Poppins as the primary typeface and a colour palette comprised of whites/blue/turquoise. Illustrations are hand-selected from the Cuate collection, depicting digital marketing and analytics scenes. We selected this visual style for its combination of playfulness and modernity, embracing the agency's adaptable nature to the shifting trends in digital marketing.
