In 2021, I joined the marketing and design team at RW Digital as an in-house designer. For over four years, I've led agency graphics and design operations, enhanced marketing efforts through impactful and educational content, expanded the agency's brand reputation through client work, and contributed to the growth of a unique Canadian agency within a highly-competitive digital marketing industry.
rw digital
+ graphic design ; web dev
+ the challenge
RW Digital's analytics showed decent engagement via its website and a positive reputation through previous client work, but the agency's online presence and brand identity needed strengthening.
+ GOALS
Alongside the agency Principal, an action plan was developed to increase brand engagement and attract clientele by refreshing existing communications channels. The core goals outlined in the plan are:
🥇 be an industry leader
Establish RW Digital as a leader in the digital marketing industry through positive brand reputation.
📑 digital marketing content
Deliver accessible and high-quality content that educates viewers on digital marketing tips, trends and news.
📈 grow clientbase
Encourage businesses to choose RW Digital as their go-to for digital marketing needs over other Canadian agencies.
In order to achieve this, we needed to address the following aspects of the current RW Digital brand and its operations:
🎨 Branding Guidelines
Create and apply an updated set of branding guidelines to all marketing materials and media that exist for the agency.
💻 social media content
Outline a marketing strategy through social media, focusing on brand engagement and growing credibility through good design.
✨ updated styling
Update and refresh the agency's website according to the new branding guidelines, ensuring content is updated and accessible.
↓ social media engagement
Stylized posts that following agency branding and are visually compelling.
agency website ↓
Given the agency's main channels of communication are through its website and social media, we devised a goal to make better use of the website to extends its reach. We expanded the website to include service pages for the regions the agency serviced, simplified content to make it easier to understand for viewers, and performed usability checks for responsiveness and accessibility adherence. Additionally, we used language and copy that is easy to understand, encouraging and simplified — all while maintaining a level of professionalism and expertise that marks RW Digital as a leader in the Canadian digital marketing industry.
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